Candandian punk rockers We Were Sharks are back with a brand new single Bring Me Down via Revival Recordings.
Guitarist Jason Mooney has given insight into the new track; “Bring Me Down is about a toxic person who injects themselves into your life, they try to be overly genuine when it’s so clear that they have a hidden agenda. Sometimes, it can be tough facing a person and calling them out for how they’re actually seen. Sometimes that person doesn’t even realise the negative impact they’re having on someone and Bring Me Down pulls back the curtain, becomes the call-out and tell’s this person that the charade is over.”
Mooney goes on to say, “The idea behind the Bring Me Down music video was to bring in the new year with some laughs and some lighthearted pokes at the overzealous evangelical ‘healing magic’ powers. We all have problems that are definitely not solved by a simple palm to the forehead or whip of a jacket to absolve you of your woes.
We decided to take it a step further and create the music video such that I was the empowered worship leader/healer, magically healing everyone around me (confidently).”
In the form of truly brilliant social media marketing, the band were very cryptic leading up to the single dropping. Their tweets eventually led you to a brilliantly crafted website. The site www.letushealyou.today features a “mindfulness retreat” that promises “It is our will for you to be healed, whole, complete and saved”.
In this cleverly devised marketing ploy, everything on the site led to a link to pre-save the new single.
Mooney said, “We decided to take it a few steps further for our pre-save and launch a whole gag website (https://www.letushealyou.today/) with all links directed to the pre-save within that models after a cheesy/ridiculous website that some of these magic healers would potentially have created for their own marketing.
In addition to the website, we also created a 1-888 number to really authenticate the experience (voicemail boxes from the band members, “dial 5 to..” etc.). Our mission with this all is to have a unique and engaging pre-save campaign that is both lighthearted and mysterious. Our target is to have our friends, other bands, press and outlets sharing the website and the toll-free number in a comical and ominous way.”
But all gimmicks aside, We Were Sharks have produced another brilliantly, pop-punk, power fuelled track with all the energy we need to get our spirits soaring ready to take us into a new state of ‘musical enlightenment’. With a highly infectious (in a good way) dynamic blast of melodic punk rock full of fun, WWS has given us another reason to be excited about what comes next from these Ottawa based rockers.
Download/stream/Listen to Bring Me Down Now!
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Everyone should have a soundtrack playing loudly in the background of their life. I was born moshing to my own beat and have never swayed from my love of music. Spreading my passion through the written word is my soul’s purpose. My punk heart beats loudly with the rhythm of my rock soul. I plan to continue to mosh like no one gives a shit.
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